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Channel: Entrepreneurship – Captivating Copy
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7 Ways to NOT be a Boring Writer

Ever feel like you’re struggling to find that creative “x-factor” that will put “wow” in your blogging, social media, marketing or other business copy in order to excite and motivate your readers?...

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A New Use for Testimonials

Need to post some great content for your business online but got a bad case of writer’s block? Well, you probably already have a great resource in hand – written, edited and perfect for supporting your...

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LinkedIn Invitations – From Good to Great

Have you ever received an invitation to connect with someone new in LinkedIn that you’ve never met before? I sure have…. Lots, in fact. And with a huge percentage of these invitations I’ve noticed a...

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One video – Lots of great content tips

Video blog today – sharing several ideas to help you when you’re facing writer’s block, not sure what to write or share via video and need a little brainstorm. One video – 90 seconds – and at least...

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A Powerful Resource for Writers

As a writer I spend a good large portion of my time…. Writing! No surprise there. But just because I love what I do, and have years of training as a journalist and editor, doesn’t mean that I sit down...

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How to Ignite Business Growth With Free Reports

Incentives make sense. They add value. They’re an investment in future profits. And besides that, people just LOVE free stuff. Have you ever thought about offering a high-quality free report to both...

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Six Strategies for Boosting Productivity – Part 2

(Part 2 of a three-part series where we really dig down in order to find those magical solutions that will increase your productivity) Early in the year, I declared publicly that I was so sick of the...

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Six Secrets for Boosting Productivity – Part 3

(Part 3 of a three-part series where we really dig down in order to find those magical solutions that will increase your productivity) How’s it going? The key to success in anything we do – and any...

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Using Video as a Business-Building Tool

 Perfection is overrated. “Real” is where it is at. Case in point – here’s a video I shot on the fly when I wanted to share something I’d just been discussing on the phone with a business colleague. We...

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Are You an Eagle or a Chicken?

I love this quote from behavioral scientist, speaker & author Steve Maraboli: “If you hang out with chickens, you’re going to cluck. And if you hang out with eagles, you’re going to fly.” My dear...

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3 Simple Ways to Improve the Quality of Your Writing

When it comes to the writing that you do for your business, it’s important to remember these three essential check-points before hitting the “Send” button : SpellCheck – nothing hurts your credibility...

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My embarrassing secret

I need to share a somewhat embarrassing secret here. You know how Summer is supposed to be a time to relax, cut back on tasks, take vacations and unplug? I hear so many of my colleagues talking about...

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Don’t leave $$ on the table

One of the most popular resolutions people make (at any time of the year) usually centers around getting organized. I’m betting that many of you have made organizational goals this year – for your...

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Best business tools the experts rely on

We all know people who are more than just experts in their field. They captivate our interest with their passion, their ability to help others…. and the way that they never seem to have that “my head...

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Expert tips for a successful holiday season

A successful holiday season can mean a lot of different things, depending on who you’re talking to. For some, it’s family, friends and a mountain of cookies. For others, it’s conquering the malls and...

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Tips for writing great guest posts

Ever feel like you’ve hit a plateau when it comes to your blog? No matter how much you write or what you write about, the readers and comments flatline and you feel like you’re spinning your tires...

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National Handwriting Day

Did you know that January 23 (today) is National Handwriting Day? It’s no secret that I love to write. While most of my writing is done on a laptop, I really love that there is a day devoted to the...

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Everyday vs. Every day

In a continuation of our “confusing words” series of articles, today we’re looking at “Every Day” vs. “Everyday.” Oh, what a difference a little space can make. Especially when it comes to this common...

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Blogging: Don’t forget to tell your readers what you do

I’m going to share something personal here. A few years back I had a business coach tell / scold me that even though my products and programs were fantastic, there was one small issue that held back...

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Random Acts of Kindness Week

Happy Random Acts of Kindness Week! While I firmly believe that this is a theme that should be embraced all year long, I do love that there is an official week dedicated to it, especially when it comes...

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